Jason Keith, CAE

Jason Keith, CAE

Associate Executive Director
American Society of Colon and Rectal Surgeons

In a diverse career spanning more than 25 years, Jason has traversed a variety of disciplines to identify solutions bringing society engagements to life. Through an array of traditional and non-traditional mediums, he has developed sponsorship initiatives on the association, corporate, agency and property sides of business focusing on aligning strategic and brand fits as the key to successful marketing alliances.   

Currently, Jason serves in a senior leadership capacity for the American Society of Colon and Rectal Surgeons (ASCRS) and is responsible for Revenue Development, Marketing and Communications and Operations. Additionally, he has provided counsel and evaluation guidance for clients nationally and globally in his leadership role with an association management company. Prior to ASCRS, Jason oversaw corporate engagement for one of the top health focused charities in the United Sates and managed corporate partnerships for major sponsor brands headquartered in the Midwest United States.

Jason specializes in creating mutually beneficial messaging and partnership strategies with a key focus on creating and understanding ways to leverage relationships to differentiate the sponsor from competitors and generate business through these partnerships. These leveraging initiatives include identifying unique ways in which to target supporters of the sponsored properties.

It’s this diverse background that gives Jason the ability to see projects from multiple angles and the skill that continues to prove itself vital in continuously evolving times.  

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